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Thursday, January 13, 2005

Wave of support for Tsunami victims show business community cares

Brampton Business Times - Rick Drennan
Companies shouldn't make charitable donations as part of a risk-management strategy. Business isn't in the business of selling widgets, they are selling credibility. '

Ethics - in this case, giving - is a very practical equation.

The companies that succeed at all levels in this world are those that don't ride the wave of giving after a disaster strikes, like the outpouring in our post-tsunami world.
Drennan makes some interesting points. But I'm not sure that having "business" and "cares" in the same sentence without "bottom line" is proper grammar.


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